Sr. Digital Marketing Manager

Move This World seeks a full-time Sr. Digital Marketing Manager based in New York City to support education business development and oversee key marketing initiatives in the US K-12 education space.

Founded in 2007, Move This World is the leading provider of interactive social emotional learning (SEL) experiences for PreK-12 students, educators, and families. Rooted in creative arts therapy and positive psychology, Move This World programs are evidence-based and designed for seamless delivery through multimedia experiences that spark movement, connection, and social emotional development. Move This World has already impacted the lives of over 3.5 million students across 45 states and 9 countries, building a stronger foundation for learning in schools and at home and empowering communities to navigate the rapidly changing realities of our world.

About the Role:

As Move This World’s Sr. Digital Marketing Manager, you will lead Move This World’s paid media marketing strategy and execution. We are looking for a marketing professional who will contribute to the development, implementation and maintenance of media strategies and plans. You will work closely with the VP of Marketing in all planning aspects of a full funnel marketing strategy. Your efforts will increase brand awareness and directly impact our success in acquiring new partnerships with schools and districts across the country.

About You:

You are a data driven, creative, innovative, and detail-oriented problem-solver. You’re flexible and willing to do what it takes to help our team thrive. You’re excited to accelerate growth, think both big-picture and day-to-day in driving towards achieving business goals.

RESPONSIBILITIES

  • In charge of developing media strategy and building paid media plans (including audience targeting, segmentation, budgeting, optimizations, etc.)
  • Manage set-up, execution & measurement of programmatic buys
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
  • Strives to find new and innovative digital opportunities
  • Manage agency relationships while ensuring positive, collaborative relationships for the business
  • Perform ad-hoc analyses and data exploration to uncover insights and deliver timely reporting
  • Interpret marketing data and metrics to provide optimization opportunities through the marketing funnel
  • Experience in marketing analytics, marketing measurement and business analytics (e.g. report generation, marketing campaign analysis, web analytics, AB testing, social media measurement, content testing, etc.)
  • Possess demonstrable experience working in both B2B and B2C environments
  • Devise and execute tactics targeting lead generation and marketing automation
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About You:

You know and respect that teachers and students are facing new and unique challenges everyday and you want to help them overcome these obstacles. You understand the role that mental health plays in the success and happiness of students, teachers and leaders. You’re detail-oriented and flexible, willing to do what it takes to help our partner schools thrive. You prioritize your own wellbeing and encourage those around you to do the same.

RESPONSIBILITIES

  • Facilitate the on-boarding and implementation of Move This World’s social emotional learning program.
  • Facilitate Move This World’s professional development programs for educators and
    leaders
  • Evaluate individual school needs and develop implementation plans that will ensure Move This World’s success alongside other social emotional learning or behavior management initiatives. 
  • Provide ongoing support to teachers and school leaders via monthly check-in calls and email communication. Respond to questions/requests and share Move This World updates.
  • Monitor teacher engagement and take necessary action to increase engagement. 
  • Advocate and communicate the needs of our school leaders and teachers to the rest of the organization. Work within Move This World to resolve technical issues and challenges. 
  • Gather feedback on Move This World’s program from teachers and school leaders in order to identify opportunities to improve client experience and Move This World’s products.
  • Assist in the ongoing development of professional development materials and additional resources for school leaders and teachers.
  • Work closely with the marketing team to assist in the creation of user stories, case studies, and Move This World’s brand ambassador program.
  • Identify new and creative ways to guarantee program success and manage other projects that will improve school leaders’ and teachers’ experiences with Move This World.
  • Maintain an understanding of social emotional learning, emotional wellbeing, and education technology industries.
  • Other duties, as assigned by the Vice President of Program Operations.
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Qualifications:

  • Candidate should have 3-5 years’ hands-on experience or knowledge of digital media strategy, campaign management, buying and optimization, including Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Excellent verbal and written communication skills
  • Ability to connect granular tasks to longer-term strategic objectives and effectively project manage overall marketing strategy
  • Ability to communicate Move This World’s vision and mission to various audiences.
  • Be a highly creative individual who possesses self-confidence, flexibility, and energy, and who thrives working in a dynamic environment
  • Be a strong team leader and can inspire colleagues toward accomplishing common objectives.
  • Be a quick learner who can pick up skills and projects in a fast-paced environment
  • Ability to analyze, report and present data in a clear and insightful manner
  • Proficiency in Google Analytics, Google Data Studio and other data tracking and reporting tools like Salesforce and Pardot
  • Experience with developing and making presentations to internal teams
  • Recommended: Use of Slack, Salesforce and Pardot marketing tools

Benefits

  • Competitive salary
  • Comprehensive health, vision, dental and life insurance
  • Comprehensive 401(k) plan
  • Three weeks paid vacation + 11 company holidays (we’re also flexible & encourage you to take the time you need in order to thrive)
  • Opportunities to regularly practice and prioritize our own wellbeing as a team
  • Professional development, growth and learning
  • Colleagues who laugh, have fun, challenge and inspire one another

To apply for this role, please complete the form at the link below.

Benefits

  • Competitive salary
  • Comprehensive health, vision, dental and life insurance
  • Comprehensive 401(k) plan
  • Three weeks paid vacation + 10 company holidays (we’re also flexible & encourage you to take the time you need in order to thrive)
  • Opportunities to regularly practice and prioritize our own wellbeing as a team
  • Professional development, growth and learning
  • Colleagues who laugh, have fun, challenge and inspire one another

To apply for this role, please complete the form at the link below.

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