Move This World is the leading platform dedicated to equipping students with essential skills for lifelong learning and enhancing educators’ well-being. Our comprehensive approach emphasizes emotional intelligence, leadership, resilience, and relationship skills, fostering a healthier foundation for academic, professional, and emotional growth. We provide practical tools to tackle conflicts and conquer challenges, enabling students to thrive both within and beyond the classroom. With a wide reach spanning 45 states and 9 countries, Move This World has positively transformed the lives of over 4 million students, creating enriching learning environments in schools and empowering communities to navigate our ever-evolving world.
About Move This World
About Move This World
Move This World is the leading platform dedicated to equipping students with essential skills for lifelong learning and enhancing educators’ well-being. Our comprehensive approach emphasizes emotional intelligence, leadership, resilience, and relationship skills, fostering a healthier foundation for academic, professional, and emotional growth. We provide practical tools to tackle conflicts and conquer challenges, enabling students to thrive both within and beyond the classroom. With a wide reach spanning 45 states and 9 countries, Move This World has positively transformed the lives of over 4 million students, creating enriching learning environments in schools and empowering communities to navigate our ever-evolving world. Learn more: www.movethisworld.com.
About The Role
As Move This World’s Marketing Manager, you will lead Move This World’s organic social media channels, email nurture series, and event marketing strategy. You will work closely with our VP of Marketing to plan campaigns, implement your vision, and analyze results. You will ensure our message is consistent with our brand voice and that we are reaching the correct audience. You will strengthen and maintain our online presence. You will optimize and update our website campaign landing pages and grow our social media presence. Your efforts will increase brand awareness and directly impact our success in building new partnerships with schools and districts across the country.
About You
You are a creative, innovative, and detail-oriented problem-solver. You’re flexible and willing to do what it takes to help your team thrive. You’re motivated by disrupting the status quo when it comes to achieving business results. You prioritize your own wellbeing and encourage those around you to do the same.
RESPONSIBILITIES:
65% Campaign Management
- Oversee the strategic planning, execution, and evaluation of marketing campaigns across various channels, including social media and email.
- Develop and execute comprehensive marketing tactics (Social Media, Email Nurture, and Acquisition) that align with the company’s overall goals and objectives.
- Collaborate with cross-functional teams on compelling and targeted content and marketing materials, including web content, blog posts, social media content, and email newsletters.
- Maintain a strong brand identity and ensure consistency in messaging, visuals, and tone across all marketing touchpoints.
25% New Business Development Support
- Industry conferences / sales team support. Including pre-event promotion including email blasts as well as social media channel posts.
- Coordinating with internal and external media partners on quarterly events and webinars.
10% Performance Analysis and Reporting
- Track, analyze, and report on marketing campaign performance, including key metrics such as engagement rates, click-thru rates, and conversion rates.
- Develop A/B testing plans, gain approval, and deploy across email and SM (paid and organic) channels.
- Use data-driven insights to provide actionable recommendations for campaign improvement.
Qualifications:
- Proven experience in marketing, with a focus on customer engagement and new customer acquisition.
- Strong knowledge of marketing principles, techniques, and best practices.
- Experience in developing and executing marketing strategies across multiple channels.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in using marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Creative thinking and problem-solving abilities.
- Strong interpersonal skills and ability to work effectively in cross-functional teams.
Qualifications:
- Proven experience in marketing, with a focus on customer engagement and new customer acquisition.
- Strong knowledge of marketing principles, techniques, and best practices.
- Experience in developing and executing marketing strategies across multiple channels.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in using marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Creative thinking and problem-solving abilities.
- Strong interpersonal skills and ability to work effectively in cross-functional teams.
Benefits
- Ability to work remotely
- Competitive salary
- Comprehensive health, vision, dental and life insurance
- Comprehensive 401(k) plan
- Commuter benefits
- Three weeks paid vacation + 11 company holidays (we’re also flexible & encourage you to take the time you need in order to thrive)
- Opportunities to regularly practice and prioritize our own wellbeing as a team
- Professional development, growth and learning
- Colleagues who laugh, have fun, challenge and inspire one another
