Move This World is seeking a dynamic and experienced Marketing Engagement Manager to join our team. As a Marketing Engagement Manager, you will be responsible for developing and implementing marketing strategies to drive brand awareness, customer engagement, and new client acquisitions. You will collaborate closely with cross-functional teams to create impactful campaigns and ensure the successful execution of marketing initiatives.
Marketing Engagement Manager
About you.
You are someone who wants to work in a mission-driven environment. You thrive on developing creative campaigns that attract, surprise, delight, and retain clients. The Marketing Engagement Manager is equal parts creative and analytical and brings our marketing strategy to life. With more than 3.5 million K-12 students impacted by Move This World, we’re seeking a results-driven individual who can turn marketing strategies into innovative campaign ideas and effective tactics like emails, digital ads, webinars, and conferences.
Responsibilities:
- 70% Campaign Management
- Oversee the strategic planning, execution, and evaluation of marketing campaigns across various channels, including social media and email.
- Develop and execute marketing plans: create comprehensive marketing tactics (Social Media, Email Nurture and Acquisition) that align with the company’s overall goals and objectives.
- Content creation: collaborate with cross-functional teams on compelling and targeted marketing materials, including website content, blog posts, social media content, and email newsletters.
- Brand management: maintain a strong brand identity and ensure consistency in messaging, visuals, and tone across all marketing touchpoints. Monitor brand reputation and take proactive measures to address any issues that may arise.
- 20% Performance Analysis and Reporting
- Track, analyze, and report on marketing campaign performance, including key metrics such as engagement rates, click-thru rates, and conversion rates.
- Develop A/B testing plans, gain approval, and deploy across email and SM (paid and organic) channels.
- Use data-driven insights to provide actionable recommendations for campaign improvement.
- 5% Enablement and Administration
- Develop and execute email marketing list management strategies to grow and maintain high-quality email lists for various marketing campaigns.
- Review internal resources to ensure marketing information is up to date and accurate on all corporate communications operational platforms.
- 5% Other duties, like
- Staying up to date with industry trends and emerging technologies to identify innovative marketing opportunities.
- National / regional conference support.
- Other duties as assigned by the VP of Marketing.
Qualifications:
- Proven experience in marketing, with a focus on customer engagement and new customer acquisition.
- Strong knowledge of marketing principles, techniques, and best practices.
- Experience in developing and executing marketing strategies across multiple channels.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in using marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Creative thinking and problem-solving abilities.
- Strong interpersonal skills and ability to work effectively in cross-functional teams.
Why Move This World?
Move This World is the leading platform for social emotional skills and educator wellness, fostering a healthier foundation for lifelong learning. Our unique, whole-child approach promotes emotional intelligence, leadership, resilience, and relationship skills. We empower students to thrive academically, professionally, and emotionally both in the classroom and outside of school, by providing real-world tools to resolve conflicts and overcome challenges. With a reach spanning 45 states and 9 countries, Move This World has positively impacted the lives of over 3.5 million students, strengthening learning environments in schools and empowering communities to navigate our rapidly-changing world.
If you are a results-driven marketing professional with a passion for driving customer engagement and brand awareness, we invite you to join our team as a Marketing Engagement Manager. Apply today and be part of our exciting journey to build a healthier foundation for all students to learn and reach their full potential.
